For the first time, Canada takes the top spot overall in the 2021 Best Countries Report, a ranking and analysis project by U.S. News & World Report; BAV Group, a unit of global marketing communications company VMLY&R; and the Wharton School of the University of Pennsylvania.
This year, the model that powers this report has evolved in response to a transformational year since the start of the COVID-19 pandemic. Cultural, economic, political and technological influences remain important, and two new categories have been added: social purpose and agility. Together, this broad range of categories determines how the 78 countries studied are ranked on the world stage.
“Nations are impacted on many critical fronts by how they are perceived globally – from foreign relations to international business to tourism. These perceptions are ever-evolving in a rapidly changing world,” said Kim Castro, editor and chief content officer at U.S. News. “The 2021 Best Countries analysis combines data and storytelling to explore how countries compare on a host of global issues.”
2021 Top 10 Countries
- United States
- New Zealand
- United Kingdom
- The Netherlands